EstablishCred engineers guaranteed tier-1 placements for high-growth B2B tech companies — from Forbes and Inc to AI-cited vendor recommendations — across every stage of your buyer's journey.
Most PR firms take your retainer, pitch a few reporters, and hand you a vanity metrics report. No guarantees. No pipeline attribution. No competitive urgency. Your Series B window doesn't wait.
We engineer buyer journey influence — from the first time a prospect hears your name to the moment they type your brand into an AI and see you recommended as the obvious choice.
PR is no longer linear. It compounds across surfaces. We map every placement to your revenue funnel so your marketing team can finally attribute PR to pipeline.
"Most PR firms optimize for impressions. We engineer buyer journey influence — from awareness to AI-driven decision making."
Product launches, funding announcements, partnerships, and milestones that create initial brand awareness and signal momentum across news surfaces.
Early mid-tier pickups that expand your press narrative and build brand familiarity before buyers have intent — reinforcing brand repetition across channels.
Widely listened to entrepreneur and tech podcasts that introduce your brand narrative and founder credibility at scale to passive but receptive audiences.
Flagship editorial placements with former staff writers — not sponsored content. The third-party validation that positions your company as a category leader during buyer consideration.
Deep niche relevance within your ICP's industry — the outlets your exact buyers read every morning. Aligns your message with buyer-specific pain points and use cases.
Shows your exact buyers subscribe to. Long-form credibility that builds trust and familiarity before your first sales touchpoint — the warm introduction that scales.
Articles that define the buying criteria in your favor — positioning your approach as the obvious evolution from legacy methods before buyers build their shortlist.
As buyers increasingly use AI to research vendors, your earned media becomes the source layer. We engineer placements specifically to surface in AI-generated vendor recommendations.
Bottom-funnel search-capture content in respected industry outlets — the exact content a buyer finds when searching "best [category] platform for [use case]."
The compounding effect of a buyer seeing your brand across Tier 1, trade outlets, podcasts, and AI responses simultaneously. Repetition removes hesitation at the decision moment.
When a buyer who heard you on a podcast months ago is now actively evaluating vendors, hearing you again confirms their instinct. Cross-funnel repetition closes deals faster.
TOFU: Founder storytelling → awareness · MOFU: Industry-specific shows → trust · BOFU: Repeated exposure → decision reinforcement
One integrated engagement. Multiple surfaces. A brand that shows up everywhere your buyers look — and in every AI model they ask.
Guaranteed placements in Forbes, Inc, VentureBeat, Fast Company, USA Today, and Bloomberg — written by former staff journalists who know exactly what editors want. Not sponsored content. Real editorial coverage.
Precision placements in the niche publications your exact ICPs read daily — FinTech journals, HR Tech outlets, cybersecurity publications, and vertical SaaS media that your buyers trust above all others.
Curated appearances on podcasts across all funnel stages — broad founder storytelling shows for awareness, industry-specific shows for consideration, and high-credibility niche shows for decision reinforcement.
The future of vendor discovery is happening in LLMs. We engineer your earned media specifically to be the source layer that ChatGPT, Perplexity, and Gemini pull from when buyers ask who the top vendors are in your category.
Every pitch, every article, every narrative — written by former tier-1 journalists. Not AI-generated templates or junior copywriters. Editorial quality that editors actually want to run and that buyers actually trust.
Real-time pitch tracking dashboard. Private Slack channel with your team. And the only PR partner that connects media coverage to deal velocity in your Salesforce — so your CFO can finally understand PR's ROI.
A structured, accountable engagement with clear milestones — not a retainer where months disappear without results.
We audit your current narrative, competitive positioning, and ideal buyer journey. Then we build the editorial angles that will resonate across every tier of media coverage.
Former tier-1 journalists craft pitches that editors at Forbes, Inc, and VentureBeat actually want to act on. Every angle is mapped to your funnel stage and buyer intent signals.
Simultaneous outreach across tier-1, trade, and podcast surfaces. First placement guaranteed within 30 days. You watch the process unfold in real-time on your private dashboard.
Monthly reporting that connects placements to deal velocity. As coverage accumulates, your AI citation footprint grows — creating the authority stack that wins markets over six months.
Less than the cost of one SDR. More impact than your entire demand gen budget.
Apply for Your Strategy SessionThe critical window when media authority directly impacts fundraising, talent acquisition, deal velocity, and category leadership.
Companies experiencing rapid growth that demands market positioning. Need credibility for the next funding round and are hiring aggressively — employer brand matters as much as customer brand.
Technical or sales-background founders who understand that Forbes coverage closes enterprise deals faster than any sales hire — and that the fundraising window has a defined expiration date.
Companies preparing for IPO, strategic acquisition, or market consolidation. Need to break through against established category leaders and build credibility for public markets or M&A positioning.
Marketing leaders new to their role (0-18 months) who need to demonstrate pipeline contribution and brand authority — and can't afford another PR agency that delivers clip counts instead of revenue impact.
Pre-seed or seed companies in hot categories — AI/ML, climate tech — backed by tier-1 VCs who understand that establishing category leadership early is far cheaper than fighting for it later.
Directors of Communications and PR who've been pitching tier-1 outlets without success — and want a partner with actual editorial relationships and journalist credibility, not a black-box agency.
From pre-seed to Series C, the outcomes speak for themselves — and they're always measured against revenue, not impressions.
Needed to establish category leadership before a competitive Series A raise. No prior media presence. 90 days to build authority from zero.
Competing against well-funded incumbents in a crowded HR tech market. Needed category narrative control before their next funding push.
Breaking into mainstream tech media from a niche VR vertical — needed the tier-1 credibility to attract strategic partners and enterprise customers simultaneously.
We work with a limited number of companies per quarter to guarantee results. If you're in the growth phase where media authority directly impacts your outcomes — let's talk.