News Detail

• Harvey Cyzer

• Feb 10, 2026

Harvey Cyzer on Mayfair, prime property and the OB Private approach

What do clients expect today?

Pace, precision and genuine advice. Clients want to know you have a clear strategy from the outset, not just marketing spin. They want discretion, a sense of control, and above all, confidence that you're going to deliver what you say you will.

What sets OB Private apart?

We set out to challenge the traditional agency model. We’re not just focused on transactions. We’re building a long-term brand that integrates real estate, travel and lifestyle under one trusted platform. Clients today expect more: they want expertise, but also access, service, and genuine alignment with the way they live. That’s why our pillars – OB Property, OB Travel and OB Circle – are all connected. It gives clients a seamless experience, from acquiring a home to curating their lifestyle around it.

Are there any standout instructions you're excited about at the moment?

We’re very fortunate to be advising on some exceptional homes across Mayfair, Belgravia and St James’s. There’s a particular focus at the top end of the market. Properties with provenance, craftsmanship and discretion built in. It's a strong book at the moment, and we're seeing real appetite for the right assets.

You’ve lived in Mayfair all your life. How does that shape your approach?

It gives me a different perspective. I’m not looking at Mayfair from the outside – it’s home. You pick up on the subtleties, the changes in tone from street to street. You build long-term relationships naturally because you’re part of the community.

What does success look like to you?

It’s delivering outcomes that feel effortless to the client but are the result of hard, detailed work behind the scenes. It’s the quiet calls saying, “We’ve secured it,” without fuss. It’s clients who come back…not just for one deal, but across generations.

Where do you see the prime market heading into 2025?

The fundamentals remain strong. Prime central London is resilient because it offers something you can’t replicate elsewhere: security, culture, connectivity. Buyers are increasingly discerning, but when the right opportunity presents itself, they move quickly. Our role is to be ahead of that curve.

And outside of work, where would we find you?

Most likely having dinner at Wiltons. I keep it simple – good food, familiar faces, and a short walk home.

To view all our properties or to discuss prime opportunities in Mayfair, contact harvey@obprivate.co.uk.